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Who Is Simon Sinek?
I became aware of Simon Sinek after I saw this video:
Reinforcing Company Values
The 2009 non-fiction book Start With Why by Simon Sinek is about how to reinforce the vision of an organization through the leadership structure to ensure the survival of its values.
Everyone Should Know Why
Simon Sinek uses examples of mistakes and successes many well-known organizations made to illustrate how the quality of the output of a company can deteriorate when it’s employees lose focus. He also explains the reason why customers and clients should have a clear understanding of why a company was does what it does. If the message is unclear, the quality of the work will suffer.
A Clear Message
I enjoyed the style of writing in the book. The language was easy to understand and the examples were interesting.
Should You Read It?
Yes. I think this was one heck of an interesting book. I highly recommend it to everyone. Have you already read the book? What do you think? Do you agree with my opinion? Let me know what you think in the comments section below.
Ezra Carias is an author and musician. You can get his latest books here.